Saturday, July 25, 2015
Virgin America Safety Video
The Virgin America Safety video was used on Virgin flights from 2007 to 2013. The premise was simple: safety videos are boring. It was well received and a lot of fun to work on. They gave us freedom over the look, as long as we communicated the technical details successfully. Simple as it appears, it was actually a complicated mix of Maya, After Effects, and Anime-Pro. As the art director, I was responsible for the overall look, which included all the design (except about half the characters) and colour work, layouts and key poses, and creating textures for Maya.